A Guide to Luxury Travel by Patricia Gucci
Words by
Patricia Gucci
22nd January 2025
Patricia Gucci founded luxury goods brand Aviteur in 2019 after a lightbulb moment at Heathrow Airport led her to create the brand’s signature carry-on case. Five years on, the brand offers a range of luggage, accessories and handbags. With a focus on travel, she is an expert in voyaging well.
I drink lots of liquid a few days pre-departure, so I’m well hydrated. My packing routine involves laying my clothes on the bed, then layering them with anti-wrinkle paper.
Patricia Gucci with her expertly designed garment bag
What bags do you use to travel with – check-in and carry on?
My personal luggage and handbags are Aviteur, including the pet carrier for my dog Lola. For check-in, it’s a giant, lightweight suitcase with a bright ribbon, so I can spot it at the other end.
What do you eat/ drink on the plane?
A glass of white wine to unwind, then lots of water. I might nibble on mixed nuts from NaturaSì, my go-to health food store in Milan.
What is your preferred attire for flying?
Loungewear. I recently discovered The Private Jet cashmere collection by the Milanese brand Dusan. It’s fabulous.
Are there any other extras you take?
Aside from Lola, I always take a large, soft cashmere scarf, ear plugs for sleeping and my wired headphones for music. It’s all about making myself as comfortable as possible.
Aviteur founder Patricia Gucci with the case that started it all
What music and TV do you like to listen to or watch?
For in-flight movies, I keep it light and funny, so it’s typically a rom-com, like A Family Affair with Nicole Kidman. For music, I prefer meditative sounds from the Pure Meditation playlist on Apple Music so I can drift off into space.
Any favourite books to read onboard?
On a long flight, I like to close my eyes and just think. So much of my time is spent reading one thing or another that it’s nice to switch off. It allows me to reflect on designs, new concepts, and more abstract things.
What is your skincare routine in the air?
The Supreme Anti Aging Eye Cream by Sisley, Hyuralonic Face Mist by Dr. Barbara Sturm, Sara Happ Lip Slip Balm, and Augustinus Bader’s The Hand Treatment.
What is your favourite airline and why?
When I fly, I’m in a bubble, so it’s any carrier that’s courteous and helps me reach my destination on time with minimal disruption.
Best lounge around the world?
SWISS Air in Zurich.
The Aviteur Carry-on was inspired by rattan luggage from the 1960s
What is the easiest long-haul route in your experience and why?
Zurich to Los Angeles. It’s the route I’m most familiar with, and I feel like I’m in a “home zone” from take-off to landing.
How do you combat jet lag?
To get over jet lag, I immediately adjust to local eating and sleeping times, regardless of what my body clock is telling me.
What do you usually do on arrival after a long flight?
I always unpack immediately. Once that’s done, I’ll take a shower and then have lunch or dinner depending on what time of day it is.
