Pharrell Williams and Moët & Chandon Reimagine Birthday Toasts

Words by

Sphere Editors

1st March 2025

Pharrell Williams has joined forces with Moët & Chandon to launch this limited-edition collection that puts the Maison's role in celebrating birthdays front and centre. A reimagined birthday toast is here - it's covered in pearls and finished with a bow (or should we say, brooch?)

As of today, March 1st, Moët & Chandon unveils its jewelled collaboration with Pharrell Williams, tied in a bow. The partnership celebrates the shared values of collective spirit, human connection, and optimism—aiming to redefine the birthday experience through the eyes of those who truly make it memorable: the people who celebrate with you.

Pharrell Williams Moët & Chandon - Pharrell williams wearing a suit and walking in front of creamy white building holding a bouquet of pink and red flowers and a bottle of blue champagne

Creative Director for Louis Vuitton Menswear Pharrell Williams has launched a limited-edition collection with Moët & Chandon

An Ode to Birthday Fizz

Pharrell Williams, the American musician, record producer, and Creative Director of Louis Vuitton, shared that "The best part about a birthday is the people who want to celebrate it with you," adding, "When I was old enough to toast with champagne for the first time, Moët & Chandon was my point of reference. I suppose it’s just tradition, it’s the ritual." Pharrell isn’t the only celebrity to pour Moët into flutes to mark another year. From tennis champion Roger Federer to Scarlett Johansson, who famously celebrated her 30th with the Maison's fizz, Moët has long been cemented as a celebratory drink, particularly for birthday tradition year after year.

Pharrell Williams Moet Chandon - The image shows a stylish setting with two bottles of Moët & Chandon champagne, one from the Pharrell Williams limited edition collection, surrounded by elegant champagne glasses filled with bubbly. A slice of cake with a fork is also on the table, adding to the luxurious and festive atmosphere. The champagne is placed in an ice bucket, and the setting conveys an indulgent and celebratory mood.

Moët & Chandon has been the preferred champagne for birthday toasts for generations

The Limited Edition Collection takes Moët & Chandon’s iconic Brut Impérial and adds a subtle splash of Pharrell flair. Available in Gold, Midnight Blue, Deep Red, and White for Nectar Impérial Rosé, each bottle features white dotted lettering that resembles pearls, spelling out ‘Pharrell’ across the front. The final touch, the white seal at the centre the bottle's tie is adorned with a pearled ‘PW’ monogram, softly channelling Pharrell in the small intricacies.

Available via Moët & Chandon Champagne Bar in Harrods, The Gift Shop at Harrods and harrods.com

The Moët & Chandon Pharrell Williams limited edition wrapped in a gold foil design for a timeless appeal
Brut Impérial 75cl in Gold RRP £45

Finished with a Bow

The Bow Capsule is here to literally tie your celebrations together. Featuring an oversized fabric bow adorned with pearled beads, expertly crafted by Parisian artisans at Atelier Baqué Molinié, this bow isn’t just for the bottle—it’s detachable and transforms into a chic brooch. The Grand Vintage Collection 2003 Magnum, dressed in sleek black, was handpicked by Cellar Master Benoît Gouez to honour Pharrell’s 30th birthday. In a deep dive into Moët & Chandon’s archives, they discovered that what we now know as the iconic tie around the neck of the bottle was originally a bow back in 1892. Pharrell takes a step back in time to include this vintage bow as a key feature of his limited-edition collection with the Maison.

Pharrell Williams Moet Chandon - The image shows a bottle of Moët & Chandon Pharrell Williams limited edition champagne adorned with a navy blue satin bow, placed beside its matching gift box. The setup includes a jar of pearl beads, a design sheet with an illustration of the bow, and a set of pearl-embellished straps, emphasising the luxury and craftsmanship behind the collaboration.

Celebrate in style with the Moët & Chandon Pharrell Williams Bow Capsule Collection
Brut Impérial 1.5L in Midnight Blue Gift Box RRP £540

The Bow Capsule Collection comes as a Brut Impérial (1.5L) in Midnight Blue Gift Box, a Nectar Impérial Rosé (1.5L) in White or The Grand Vintage Collection 2003 (1.5L) in Black.

Available via Moët & Chandon Champagne Bar in Harrods, The Gift Shop in Harrods or harrods.com

The Jewel Masterpiece

Pharrell Williams Moët & Chandon - a pearlescent white bottle of champagne with a white bow at the neck covered in pearls

The Jewel Masterpiece Brut Impérial - 3L Jeroboams are available via the Moët Hennnessy UK Private Sales service RRP £25,000

A step up from The Bow Capsule collection. The crème de la crème, if you will, is The Jewel Masterpiece. The epitome of French elegance with a bold twist, in the form of a striking Moët & Chandon Brut Impérial Jeroboam (3L). With only 30 numbered pieces in existence, each hand-crafted in France with a mirrored chrome finish, rocking up to any birthday with this in hand is sire to turn heads. Artist Astrid de Chaillé elevates the design with hand-lettering and 89 embossed pearls, adding texture and depth to the bottle. At the neck sits a bejewelled version of the bow brooch, taking 300 hours and 7,310 pearled beads to create, all by Parisian embroidery studio Atelier Baqué Molinié. The Jewel Masterpiece comes in a Midnight Blue wooden case, decorated with Pharrell’s signature, also hand-applied by de Chaillé.

Pharrell Williams Moet Chandon - The image features a bottle of Moët & Chandon Pharrell Williams limited edition champagne resting amidst a bed of soft blue and purple hydrangea flowers. The floral arrangement fills the trunk of a vintage car, creating a luxurious and artistic scene. The combination of the vibrant flowers and the elegant bottle creates a festive, sophisticated atmosphere.

Moët x PW Limited Edition, Midnight Blue

The 30 bottles of The Jewel Masterpiece are exclusively available through the Moët Hennessy Private Sales service, in the Epernay boutique, and at select Moët & Chandon Bars.

For the rest of the collection, you can find a bedazzled bottle at exclusive pop-up gift shops in London, Madrid, Milan, Dubai, Mexico City, Korea, and Japan. But it’s not just about the champagne—Moët & Chandon is offering a special birthday experience, complete with candles and a cake expertly crafted to pair perfectly with your flute of birthday fizz. It’s the reimagined birthday toast, unmistakably cool, with Pharrell’s signature style at the forefront.

moet.com