Gone are the days when a pop-up meant a few shiny baubles in a glass case. There should be music, an interactive experience and an artisan thrown into the mix. Excelling at the art of the modern pop-up, Cartier presents their Clash de Cartier x Selfridges Corner Shop Pop Up until September 1st.
The stunning new collection was unveiled in April, resplendent with studs, beads and clous carrés, and harking back to the house’s love of geometry which dates to the 1930s.
Shoppers are greeted with a cornucopia of sensory delights. A personality test in the library reveals the type of Clash personality you are, from cautiously adventurous to discreetly free-spirited. An auditory ‘shower’ with music curated by Michel Gaubert accompanies guests with a bespoke Clash de Cartier playlist and a photo booth in the windows encourage passers-by to take pictures. The Clash bar is inspired by a stylish French brasserie. One of the highlights is a resident haiku poet who scribes a 17-syllable celebrating a special moment in one’s life.
