The Pharrell x Moët & Chandon Pop-Up Lands at Harrods

Anyone who’s recently strolled down Brompton Road can’t miss that Harrods is now sparkling with the newly released Pharrell x Moët & Chandon collaboration. Tall banners featuring the champagne in its royal blue elegance, along with Pharrell himself, proudly line the iconic store’s facade. The Parisian-set campaign film, ‘Let Us Celebrate You’, plays on a roll across screens on Hans Crescent. Before you even step through the gilded doors, you’re already immersed in the pearly, bow-tied fun of the collab.

Turning Harrods Red, Gold and Royal Blue

At the sixth entrance to Harrods, a pop-up shop dedicated to the Pharrell x Moët & Chandon collaboration has taken over the space until March 30th. From the moment you step inside, you're surrounded by royal blue—from ceiling to floor—with billowing bows matching those on the champagne bottles draping across the windows. At the centre of it all sits the crème de la crème of the collaboration, The Jewel Masterpiece Jeroboam, pearly and white in a glass dome.

The walls are stacked uniformly with a colour-coded array of all three Brut Impérial Limited Edition Gift Boxes in Midnight Blue, Gold, and Deep Red, all available for purchase. There’s a personalisation station to add a special touch to your bottles, a photobooth, and a gift-wrapping station—because when it comes to this collaboration, it’s all about the ribbons. Whether for yourself, as a gift, or to bring along and pop at a celebration (as intended), this gift shop space takes the experience of picking up a bottle of fizz to the next level. Though, let’s be honest, these were never your average bottles of champagne.

A Celebratory Pairing

The takeover extends beyond the pop-up shop to the Harrods Moët & Chandon Champagne Bar, where a limited-edition menu awaits, and it’s all about celebration. If you’ve got a birthday coming up, this is the perfect way to add bubbles and cake to your day. The menu features two carefully crafted patisserie treats, with flavours made to complement the tasting notes of two Moët & Chandon champagnes: Brut Impérial and Nectar Impérial Rosé. A petite, individual mini-cake topped with a blue chocolate bow has been designed to balance out the lively effervescence and citrus notes of Brut Impérial. Dubbed the ‘celebration cake,’ one might expect a playful funfetti sponge or a rich chocolate cake beneath the vanilla-speckled Swiss buttercream. Instead, I was greeted with a surprising mango and yuzu filling. While the fresh, fruity flavours complemented the dryness of the Brut Impérial, I couldn’t help but hope for something slightly more decadent.

On the other hand, the Joie Éclair airily satisfied my sugary cravings. Filled with vanilla diplomat and a subtle cherry-lime compote, it was a delightfully balanced dessert that achieved its aim of enhancing the red fruit notes of Nectar Impérial Rosé. The chocolate discs topping the éclair, featuring the limited-edition Pharrell champagne colours and spelling ‘Moët’, served as an elegant nod to the collaboration. Staff wore Pharrell’s signature bow proudly on their lapels, echoing the detachable bow brooch featured on the bottles in the Bow Capsule collection. Neatly tying the experience together, quite literally, with a bow.

Visit the Pharrell x Moët & Chandon Pop-Up Gift Shop at Harrods now until the 30th of March and book a seat at the Moët & Chandon Champagne Bar via this link.

Read our full article on the Pharrell x Moët & Chandon Collaboration here.