Bloomsbury revisited: a stylish hotel makeover takes shape

With art on the walls by artist du jour Luke Edward Hall, depicting scenes of the local area, and a space by design wunderkind Martin Brudnizki, this is one of the season’s hottest re-launches.

The Edward Luytens-designed hotel, around the corner from the bustle of Tottenham Court Road, was built in 1926, and the reimagined Coral Room harks back to this recherché era. With five dramatic Murano chandeliers and and a Calacatta marble bar, it makes a photogenic pit stop.

The Coral Room is the latest addition to the renovations, which include the Dalloway Terrace and The Bloomsbury Club Bar. Bloomsbury is experiencing something of a boom, with the arrival of Cross Rail next year and the renovation of the British Museum, which will be complete at the end of 2018. The hotel has also renovated some of its suites and the public spaces, including lobby and reception area.

Patrick King, CEO of The Doyle Collection comments: “Our aim for The Bloomsbury is to create a hotel that is a hub for the local area, offering guests a vibrant and fun place to come and stay, relax, meet and socialise. Having evaluated the kind of spaces that our customers like to use and live in, we are creating a hotel with a private club like feel – informal yet luxurious, with the highest quality materials and design. As the Bloomsbury area continues its journey of redevelopment and rejuvenation, our hotel is poised to embrace and be part of these exciting changes within the cultural heart of London’s West End.”