Style Insider: the world according to Lapo Elkann

Which is the best era for cars?

Every era has its own story and every country has a great story. For the British the best era is Jaguar a few years ago; now we are seeing foreigners revamping companies, like Range Rover. Tata has done a terrific job. Over at Aston Martin they I also like what they are doing. The lines are quite elegant and distinctive.

I prefer Italian cars as they drive better. There are a lot of great cars but the reality is that the English cars I consider very comfortable… but not as fun to drive as Italian cars. I prefer to drive Italian cars as they are more… witty.

The GTC 4 Lusso Ferrari is the most interesting car to drive today, you can go anywhere and everywhere - obviously the 12 cylinder and not the eight.

I like to drive many cars according to where I am. My favourite drive in the world depends on what I am driving. In my Ferrari it would be Big Sur in California, as long as there were no police or other cars; sadly there are always a lot of cars there. On my motorbike it would be Corsica.

My tailor is Mariano Rubinacci, with whom I have done a collection with Hublot, but I tested many before choosing him. I am a very complex customer because I know what I want. It’s a fun process.

As for shoes, I go for Car Shoes. They were the first ones with the rubber dots, they are a historical brand. I like them as you can wear them by the beach and by the sea.

Life and family taught me about style. That is how you develop your taste