Aesop’s design team, fresh from dismantling the installation by Nicolas Schuybroek—titled "Form Follows Formulation"—in Milan, has transported this creative vision to London. Inspired by the Arte Povera movement of the late 60s and 70s and Superstudio’s monochromatic grid structures, Schuybroek transformed simple bars of soap into a striking sculpture. Slabs of Aesop soap appeared to hover in a grid formation, supported by a slender timber structure that is easily disassembled and repurposed. The new Knightsbridge location presented an ideal venue for this innovative installation, allowing its almost immediate re-deployment.
Lather up, London: Aesop has arrived in Knightsbridge
Words by
Candice Tucker
26th July 2024
Aesop, the esteemed Australian skincare brand, has opened its latest store on Brompton Road, within The Knightsbridge Estate. This new opening, coinciding with the conclusion of Salone Internazionale del Mobile 2024, highlights Aesop’s ongoing commitment to innovative design and luxurious self-care.
Aesop opens its store at 87-135 Brompton Rd
The design of the store was taken from the installation by Nicolas Schuybroek at Salone Internazionale del Mobile 2024
The Aesop store stands as an oasis of calm on the bustling Brompton Road, from the moment you walk in. Visitors are greeted by the signature scent of Aesop’s aromatic products, setting the stage for an immersive retail experience. Guests are encouraged to explore formulations directly on their skin. Knowledgeable consultants are on hand to provide personalised recommendations based on individual needs.
Aesop products are renowned for being of the highest quality, using plant-based and laboratory-made ingredients
Renowned for formulating products with effectiveness as a priority, the brand’s distinctive aromas are an additional bonus to their offerings. The product range spans skincare, haircare, body care, fragrance, and home accessories. All ingredients, whether plant-based or laboratory-made, are ethically sourced.
Aesop was originally founded in 1987 in Melboure, Australia and now has a number of stores and offices around the world
The opening of Aesop’s Brompton Road store is a significant addition to The Knightsbridge Estate’s luxury retail landscape. The store’s thoughtful design and high-quality products are set to attract both local and international visitors, enhancing Knightsbridge’s reputation as a premier shopping destination. As Londoners and tourists flock to Brompton Road this summer, Aesop’s new store promises to offer a unique and enriching shopping experience in the skincare space. After all, there’s no better investment than that in self-care.
Find out more: aesop.com
